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28. April 2022 Customer Journey Management: How new touchpoints gain relevanceThe trend toward online shopping has continued steadily among consumers since 2020. Studies show: Corona-related...
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22. October 2021 NPS, CSAT & Co: Sustainable measurement of CX resultsWhat does CX have to do with data management? Quite simply, KPIs such as CSAT...
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6. October 2021 From Journey Mapping to CX ManagementWhat about your customer experience? Are you still visualizing or already managing? The journey map...
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16. April 2021 Hype vs. reality: What is a Customer Data Platform?What is a CDP? Does the current hype around customer data platforms match reality? Let's...
