Data Protection Policy Matthias Baldauf 28. October 2022

Data Protection

Your data protection rights

You can exercise the following rights at any time using the contact details provided by our data protection officer:

  • Information about your data stored by us and its processing (Art. 15 GDPR),
  • Correction of incorrect personal data (Art. 16 GDPR),
  • Deletion of your data stored by us (Art. 17 GDPR),
  • Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR),
  • objection to the processing of your data by us (Art. 21 GDPR) and
  • Data portability, provided that you have consented to the data processing or have concluded a contract with us (Art. 20 GDPR).

If you have given us consent, you can revoke it at any time with effect for the future.

You may at any time lodge a complaint with a supervisory authority, e.g. the competent supervisory authority in the federal state of your residence or the authority responsible for us as the controller.

You can find a list of the supervisory authorities (for the non-public sector) with address under: : https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.

Collection of general information when visiting our website

Type and purpose of processing:

When you access our website, i.e., when you do not register or otherwise submit information, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address and the like.

In particular, they are processed for the following purposes:

  • Ensuring a smooth connection setup of the website,
  • Ensuring a smooth use of our website,
  • evaluating system security and stability, and
  • to optimize our website.

We do not use your data to draw conclusions about you personally. Information of this kind will be statistically evaluated anonymously by us, if necessary, in order to optimize our website and the technology behind it.

Legal basis and legitimate interest:

The processing is carried out pursuant to Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website.

Recipients:

Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

Storage period:

The data is deleted as soon as it is no longer required for the purpose for which it was collected. This is generally the case for data used to provide the website when the respective session has ended.

In the case of storage of data in log files, this is the case after 14 days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are anonymized, so that an assignment of the calling client is no longer possible.

Provision prescribed or required:

The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address, the service and functionality of our website is not guaranteed. In addition, individual services and services may not be available or may be restricted. For this reason, an objection is excluded.

Cookies

Like many other websites, we also use so-called “cookies”. Cookies are small text files that are stored on your end device (laptop, tablet, smartphone or similar) when you visit our website.

You can delete individual cookies or the entire cookie inventory. In addition, you will receive information and instructions on how to delete these cookies or block their storage in advance. Depending on the provider of your browser, you can find the necessary information under the following links:

Storage duration and cookies used:

Insofar as you allow us to use cookies through your browser settings or consent, the following cookies may be used on our websites:

Technically necessary cookies

Type and purpose of processing:

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We require cookies for the following applications:

  • Acceptance of language settings
  • Remembering search terms

Legal basis and legitimate interest:

The processing is carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in a user-friendly design of our website.

Recipients:

Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

Provision mandatory or required:

The provision of the aforementioned personal data is not required by law or contract. However, without this data, the service and functionality of our website cannot be guaranteed. In addition, individual services and services may not be available or may be limited.

Objection:

Please read the information about your right to object according to Art. 21 GDPR below.

Technically not necessary cookies

Furthermore, we use cookies to better tailor the offer on our website to the interests of our visitors or to generally improve it on the basis of statistical evaluations.

Please refer to the information below on the display, tracking, remarketing and web analysis technologies used to find out which providers set cookies.

Legal basis:

The legal basis for these processing operations is in each case your consent, Art. 6 para. 1 lit. a DSGVO.

Recipients:

Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

For further recipients, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

Third-country transfer:

Please refer to the listings of the individual display, tracking, remarketing and web analytics providers for information on this.

Provision prescribed or required:

Of course, you can generally view our website without cookies. Web browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via your browser settings (see Revocation of consent).

Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Withdrawal of consent:

You can revoke your consent at any time via our Cookie Consent Tool.

Profiling:

To what extent we analyze the behavior of website visitors with pseudonymized user profiles, please refer to the information below on the display, tracking, remarketing and web analysis technologies used.

Registration on our website

Nature and purpose of processing:

For registration on our website, we require some personal data, which is transmitted to us via an input mask.

At the time of registration, the following data is also collected:

IP address

Your registration is necessary for the provision of certain content and services on our website.

Legal basis:

The processing of the data entered during registration is based on the user’s consent (Art. 6 para. 1 lit. a DSGVO).

Recipients:

Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

Storage period:

Data will only be processed in this context as long as the corresponding consent is available.

Provision mandatory or required:

The provision of your personal data is voluntary, based solely on your consent. Without the provision of your personal data, we cannot grant you access to our offered content.

Newsletter

Type and purpose of processing:

For the delivery of our newsletter, we collect personal data that is transmitted to us via an input mask.

For an effective registration, we require a valid e-mail address. In order to verify that a registration is actually made by the owner of an e-mail address, we use the “double opt-in” procedure. For this purpose, we log the registration for the newsletter, the sending of a confirmation e-mail and the receipt of the response requested herewith. No further data is collected.

Legal basis:

Based on your explicit consent (Art. 6 para. 1 lit. a DSGVO), we will regularly send you our newsletter or comparable information by e-mail to your specified e-mail address.

You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time with effect for the future. You will find a link to this effect in every newsletter. In addition, you can also unsubscribe directly on this website at any time or inform us of your revocation via the contact option provided at the end of this privacy notice.

Recipients:

Recipients of the data are, if applicable, order processors.

Storage period:

In this context, the data will only be processed as long as the corresponding consent exists. After that, they will be deleted.

Provision mandatory or required:

The provision of your personal data is voluntary, based solely on your consent. Without existing consent, we can unfortunately not send you our newsletter.

Revocation of consent:

You can revoke your consent to the storage of your personal data and its use for newsletter dispatch at any time with effect for the future. Unsubscribing can be requested via the link contained in every e-mail or from the data protection officer listed below or the person responsible for data protection.

Contact form

Nature and purpose of processing:

The data you enter will be stored for the purpose of individual communication with you. For this purpose, it is necessary to provide a valid e-mail address and your name. This is used for the assignment of the request and the subsequent response to the same. The provision of further data is optional.

Legal basis:

The processing of the data entered in the contact form is based on a legitimate interest (Art. 6 para. 1 lit. f DSGVO).

By providing the contact form, we would like to enable you to contact us in an uncomplicated manner. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.

If you contact us to request a quote, the data entered in the contact form will be processed for the implementation of pre-contractual measures (Art. 6 para. 1 lit. b DSGVO).

Recipients:

Recipients of the data are, if applicable, order processors.

Storage period:

Data will be deleted no later than 6 months after processing the request.

If a contractual relationship arises, we are subject to the statutory retention periods under the German Commercial Code (HGB) and delete your data after these periods have expired.

Provision mandatory or required:

The provision of your personal data is voluntary. However, we can only process your request if you provide us with your name, e-mail address and the reason for the request.

Use of Google Analytics

If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these web pages, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can find more information on terms of use and data protection at  https://marketingplatform.google.com/about/analytics/terms/us/.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months. The deletion of data whose retention period has been reached takes place automatically once a month.

Withdrawal of consent:

You can stop tracking by Google Analytics on our website, by clicking this link. This will install an opt-out cookie on your device. This prevents the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser. You can also prevent the storage of cookies by selecting the appropriate settings on your browser software; however, please note that in this case you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: Browser Add On zur Deaktivierung von Google Analytics.

Embedded YouTube videos

We embed YouTube videos on our website. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA (hereinafter “YouTube”). YouTube, LLC is a subsidiary of Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA (hereinafter “Google”). When you visit a page with the YouTube plugin, a connection to YouTube servers is established. In the process, YouTube is informed which pages you are visiting. If you are logged into your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand.

If a YouTube video is started, the provider uses cookies that collect information about user behavior.

For more information on the purpose and scope of data collection and processing by YouTube, please refer to the provider’s privacy policy, where you will also find further information on your rights in this regard and settings options for protecting your privacy. (https://policies.google.com/privacy).

Withdrawal of consent:

No option for a simple opt-out or blocking of data transmission is currently offered by the provider. If you wish to prevent tracking of your activities on our website, please revoke your consent for the corresponding cookie category or all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or may only be able to use it to a limited extent.

Google AdWords

Our website uses Google Conversion Tracking. The operating company of the Google AdWords services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have reached our website via an ad placed by Google, Google AdWords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google.

If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across AdWords customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

More information about data processing by Google can be found in the Google privacy policy: https://policies.google.com/privacy. There you can also change your personal privacy settings in the Privacy Center.

Withdrawal of consent:

No option for a simple opt-out or blocking of data transmission is currently offered by the provider. If you wish to prevent tracking of your activities on our website, please revoke your consent for the corresponding cookie category or all technically unnecessary cookies and data transfers in the cookie consent tool. In this case, however, you may not be able to use our website or may only be able to use it to a limited extent.

Use of Google Remarketing

This website uses the remarketing function of Google Inc. The operator of the Google Remarketing services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”).

The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google’s remarketing function.

You can find more information about data processing by Google in the Google privacy policy: https://policies.google.com/privacy. There you can also change your personal privacy settings in the Privacy Center.

Revocation of consent:

No option for a simple opt-out or blocking of data transmission is currently offered by the provider. If you wish to prevent tracking of your activities on our website, please revoke your consent for the relevant cookie category or all technically unnecessary cookies and data transfers in the Cookie Consent Tool. In this case, however, you may not be able to use our website, or only to a limited extent.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.


Information about your right to object according to Art. 21 DSGVO

Individual right of objection

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Art. 6(1)(f) DSGVO (data processing on the basis of a balance of interests); this also applies to profiling based on this provision within the meaning of Art. 4 No. 4 DSGVO.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

Recipient of an objection

Robert Horndasch (CEO)

Responsible person in terms of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is: Robert Horndasch


Changes to our privacy policy

We reserve the right to adapt this data protection declaration so that it always complies with the current legal requirements or in order to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection statement will then apply to your next visit.

Questions to the data protection officer

If you have any questions about data protection, please write to us at E-Mail or please contact the person responsible for data protection in our organization directly.

The privacy policy was created with the help of activeMind AG, the experts for external data protection officers (version #2020-09-30).

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