cxomni Journey Mapping Framework Matthias Baldauf 8. March 2022


Your toolbox for a standardized CX/UX taxonomy

cxomni Customer Journey Management Framework graphic

How can the cxomni Journey Mapping Framework support your Journey Management?


Design and manage your Customer Journeys

With the cxomni Customer Journey Mapping Tool, you can visualize customer journeys or user stories far more sustainably than with Excel, PowerPoint or flat whiteboard tools.

The database structure of cxomni ensures that the sub-journeys, touchpoints and personas of each journey map can be attributed and filtered with relevant information.

With emotion curves, images and storyboards, you can create convincing visualizations. Or you can use journey templates to combine journeys with touchpoints, personas, user research, needs management, and feedback data.


  • Flexible and customizable fields, map styles & views
  • Set up your company-specific taxonomy and terminology
  • Creation of individual journey templates
  • Easy Mapper for mapping projects of occasional users
  • Touchpoints filterable as referenced database elements
  • Actionable Insights: Identify and prioritize areas for improvement (e.g., gains, needs, requirements).
  • Persona management with company-specific characteristics
  • Central repository of Journey Insights
  • Multiple API integrations


Simple and intuitive Journey Mapping for casual users

This dedicated mode with essential user rights allows users to create their own customer journeys based on integrated templates or to review and edit existing journey maps without extensive onboarding.

Temporary users can thus access the company’s existing CX Framework and directly work with the predefined taxonomy and terminology. 

This makes cxomni Easy Mode ideal for contributors who only need few journey maps for project-related reasons or whose task is only to visualize or present customer journeys. 

group of employes in a stylish office working on a customer journey mapping project


Give your target group a profile

In cxomni, target groups can be captured as personas and extensively visualized with files, mood boards and images. All profiles can be enriched with basic socio-demographic data such as age, profession, gender or origin and character traits. 

In addition, you can create complete target group segments by clustering multiple personas into a group. All personas or persona groups are linked to their corresponding customer journeys, so that the associated touchpoints and insights (such as customer pains) can be quickly selected via the persona profile.  

female cx manager in charge of journey mapping framework
Customer Journey Mapping helps us to better understand our customers' needs across teams and provide them with an inspiring customer experience. This is an important aspect of building long-term customer loyalty and increasing customer satisfaction.
Susan CX Manager


Connect CX data with Customer Journey Maps

Journey Modeling helps you understand complex or branching journeys and visualize them in Journey Dashboards. The journey scenarios for these data models can be easily generated by dragging and dropping individual touchpoints together.

In the next step you can then aggregate different data sources such as CSAT scores or social web feedback and assign them as data points at the respective touchpoints. This way, you connect the inside-out perspective of the company with the outside-in perspective of your customers and get fresh insights regarding the quality of the customer experience. 

New to Journey Mapping? Check out the best practices in our Customer Journey Mapping Guide.


Customer Journey Mapping

Collaborate across teams to create customer journeys

Customer Journey Management

Merge your journey maps with a framework designed for your company

Customer Journey Analytics

Connect data sources with your customer journeys and touchpoints

Customer Journey Orchestration

Distribute relevant insights and trigger actions – continuously and automatically


How AI is changing Journey Management


cxomni Journey Mapping Framework

Your toolbox for a standardized CX/UX taxonomy

cxomni Journey Analytics

Connect all data sources at Touchpoints and Customer Journeys

cxomni Actions Manager

Orchestrate insights on requirements and recommendations for action


Introduction of a holistic Journey Management Framework


cxomni Blog

Everything you need to know about Customer Journey Management and Customer Experience

CX Expert Webinare & Events

Learn more about our upcoming events, webcasts and webinars

Best Practice Downloads

Informative guides, whitepapers and case studies to download

CX Expert Webcast

Major trends for Journey Managers in 2024


Why cxomni?

cxomni was founded as a start-up in Munich and is a thought leader for Customer Journey Management

Jobs & Career

Become part of a dynamic start-up

Information Security & Data Protection

Information security & data protection are key elements of cxomni platform

Subscribe to our Newsletter

Current Topics & News about Customer Journey Management