For all beginners: Start Customer Journey Mapping with our practical tips
In this playbook you will find everything you need to get started with Customer Journey Mapping:
- Customer Experience Management (CEM) – Background
- Customer Journey Mapping – The Methodology
- Personas: Who is our customer?
- Channels, Phases and Departments: The stages of the customer journey
- Micro Moments: What do our customers want?
- Touchpoints: What does our customer experience?
- Performance from the customer’s point of view: What does our customer feel?
- Customer Journey Mapping Workshops (preparation & execution)
- Sharing and communicating customer journey maps
- From Journey Map to holistic CX
Download your free copy now!
If the contact form does not load, please go to the cookie settings and accept the use of external content!