How to manage complex customer journeys

Customer Journey Management:
The Unite Success Story

Unite is offering sustainable business solutions. The German E-Procurement platform provides an integrated marketplace called Mercateo and a procurement portal which supports companies and public sector organizations in their buying processes. As part of it’s rebranding and an expansion of the management board in 2022, customer centricity became an important element of Unite’s strategy.

So the team decided to implement a Customer Journey Management with cxomni. Previously, journeys and data were updated manually. The company also wanted to create a central repository for journeys, touchpoints, and associated insights like pain points and opportunities. It quickly became clear that only a database-driven system approach could address this complexity.

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Customer Journey Mapping

Collaborate across teams to create customer journeys

Customer Journey Management

Merge your journey maps with a framework designed for your company

Customer Journey Analytics

Connect data sources with your customer journeys and touchpoints

Customer Journey Orchestration

Distribute relevant insights and trigger actions – continuously and automatically


How AI is changing Journey Management


cxomni Journey Mapping Framework

Your toolbox for a standardized CX/UX taxonomy

cxomni Journey Analytics

Connect all data sources at Touchpoints and Customer Journeys

cxomni Actions Manager

Orchestrate insights on requirements and recommendations for action


Introduction of a holistic Journey Management Framework


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