Free Journey Mapping Template
Get started with our mapping template and visualise your customer journeys in just a few minutes.
Understand and optimise your customer journeys.
With our free Journey Mapping Template you receive an easy, practice-oriented template to clearly map all your customers’ touchpoints. Ideal for marketing teams, CX managers and anyone looking to make their first data-based decisions.
Download now for free!
ncrease your efficiency and customer satisfaction with our Journey Mapping Template
1. Standardised journeys
With the Journey Mapping Template you create a mapping standard for all teams.
Marketing, sales and service work with the same journey layout to visualise touchpoints and processes clearly. That reduces misunderstandings and speeds up decisions.
2. Fast customer-journey mapping
The template gives you a quick start into journey mapping to analyse your customer journeys step by step.
Identify where your customers drop off, which touchpoints work and where optimisation potential lies – without complex tools or long workshops.
3. Continuous improvements
With the insights gained from the journey map you can develop targeted measures that increase customer satisfaction and conversion rates. So you sustainably optimise the customer experience and simultaneously reduce costs.
Document and standardise your
entire customer journeys
Benefits
Your easy entry into journey mapping
Our customer journey template offers you many benefits & features for your journey-mapping initiatives and workshops.
- Easy journey mapping without software
- Simple design for all teams
- Mapping template for quick visualisation
- Ideal for CX teams, marketing and sales
- Immediately ready for use – free download
Why do I need a journey-mapping template?
No success without the right insights
A journey-mapping template is the foundation for making customer journeys visible and understandable. Without a clear structure, you’ll miss important insights – and optimisations become a guessing game.
- Define phases, touchpoints and customer actions for a shared understanding in the team.
- Visualise where customers drop off or have positive experiences to derive targeted improvements.
- Start immediately with a ready template that can be customised.
- The template helps to collect insights and set priorities for actions.
Emotional Journey Mapping
Understanding the emotional journey of customers
The customer journey is more than just a sequence of touchpoints – it is an emotional journey. Customers make decisions not only rationally, but above all based on feelings. With our Journey Mapping Template you can make this emotional dimension visible and optimise it purposefully.
Why is the emotional journey decisive?
- Emotions influence all purchase decisions and brand perception along the customer journey.
- Positive experiences promote loyalty and repeat purchases.
- Negative moments are opportunities for improvement.
Touchpoint management made easy – with cxomni’s Journey Mapping Template
Every customer journey has many touchpoints. This is where it is decided if your customer is happy or leaves.
With our Journey Mapping Template you can map and analyse all touchpoints clearly. That way you recognise where prospects or customers are really satisfied and where optimisation potential lies.
Why is touchpoint management so important?
Identify critical moments in the customer journey
Optimise processes for more conversions and better customer experiences
Understand customer needs at every contact point
What do you get?
Free, yet valuable:
Here’s what’s included in the Journey Mapping Template for you:
By downloading our journey mapping template, you get all you need for an easy customer journey analysis. It is organized and ready to use right away.
- Customer journey map template
- Storyboard for customer actions
- Emotional-journey tracking
- Channel / touchpoint map
Practical guide
Customer Journey Mapping Guide
Persona Management
The persona method creates a unified target-group understanding for all departments of a company. This is especially important when departments like Legal or IT have no direct customer contact.
Unified target-group understanding through visualisation as persona with storyboard.
Simplified analysis of touchpoints along a journey based on persona characteristics.
Personas help setting the right priorities and allocating resources accordingly.
Professional standard
Journey-mapping template developed by experts
Ideal for CX teams, companies and projects that want to design their customer journey in a structured and effective way.
- Developed by CX experts for consistent and effective customer-journey analysis.
- Ideal for workshops, projects or cross‐team collaboration – saves time and ensures clarity.
- For companies of every size. Our mapping template is flexibly usable.
Don’t feel like manually creating & analysing journey maps?
Journey AI does the work for you in seconds!
Read more about customer-journey mapping
Customer Journey
Mapping Guide
Learn about the key parts of customer-journey mapping. Get helpful tips to make your start easier.
Success Story: Generali Switzerland
Erfahren Sie, wie der Versicherer Generali den Zeitaufwand für die Implementierung von CX-Verbesserungen erheblich reduzieren konnte.
Success Story:
Unite
Erfahren Sie mehr über die Einführung des Customer Journey Management Frameworks für die E-Procurement-Plattform Unite.
