CX/OMNI
CUSTOMER JOURNEY ANALYSIS

Customer Journey Analysis: Automatic Analysis of the most relevant journeys by Process Mining
Visualization of cross-system journeys in a central hub
Data Linking: Connect different data sources across the individual touchpoints of a journey to create a unified view of a customer
Discover and visualize frequent, expensive, problematic or promising customer journeys based on large amounts of existing data (CX metrics, VoC, Web and mobile analytics, CRM, call center, etc.)
Create a repository of data-driven Journey Maps: For analysis, to measure interactions and to model future behavior using AI algorithms

Import and analyze your touchpoints and the actual customer journeys of your customers through Process Mining.

Use Case / Stakeholder	C-LEVEL (CEO/CMO/ COO)	BRAND MANAGER	MARKET RESEARCH ANALYST	CUSTOMER EXPERIENCE & INSIGHTS MANAGER	BI & DATA ANALYTICS MANAGER	ONLINE MARKETING / E-COMMERCE MANAGER	CRM MANAGER	(SALES/ SUPPORT) PROCESS MANAGER	MANAGER CUSTOMER SUPPORT
Analyze customer journeys and their performance
Recognize most frequent journeys up to Call-to-Action
Visualize Sales Funnel system-wide
Analyze and visualize campaign journeys
Measuring performance of the support process via process mining