Customer Journey Analysis | Use Cases
Use Case / Stakeholder | C-LEVEL (CEO/CMO/ COO) | BRAND MANAGER | MARKET RESEARCH ANALYST | CUSTOMER EXPERIENCE & INSIGHTS MANAGER | BI & DATA ANALYTICS MANAGER | ONLINE MARKETING / E-COMMERCE MANAGER | CRM MANAGER | (SALES/ SUPPORT) PROCESS MANAGER | MANAGER CUSTOMER SUPPORT |
Analyze customer journeys and their performance | |||||||||
Recognize most frequent journeys up to Call-to-Action | |||||||||
Visualize Sales Funnel system-wide | |||||||||
Analyze and visualize campaign journeys | |||||||||
Measuring performance of the support process via process mining |