Customer Journey Analyse | Use Cases
Use Case / Stakeholder | C-LEVEL (CEO/CMO/ COO) | BRAND MANAGER | MARKET RESEARCH ANALYST | CUSTOMER EXPERIENCE & INSIGHTS MANAGER | BI & DATA ANALYTICS MANAGER | ONLINE-MARKETING / E-COMMERCE-MANAGER | CRM-MANAGER | (SALES-/ SERVICE-) PROZESS-MANAGER | MANAGER KUNDEN-SERVICE |
Customer Journeys und ihre Performanz analysieren | |||||||||
Häufigste Journeys bis zum Call-to-Action erkennen | |||||||||
Sales Funnel systemübergreifend visualisieren | |||||||||
Kampagnen-Journeys analysieren und visualisieren | |||||||||
Performanz des Serviceprozesses via Process Mining messen |