3-Steps to Customer Journey Mapping from Customer Segments to Buyer Journeys and Customer Experience Excellence

Part 2: Introduction: Customer Journey Mapping and Touchpoint Management in 6 Steps

Today, customer experience is at the forefront of company strategy across industries worldwide. Customer Journey Mapping is universally seen as an ideal starting point to understand your business from your customer’s perspective, collect voice-of-the-customer and other evidence, and put it all in one place to align the organization around these insights.